F3 Training System
Brand development for a proprietary fitness training system. The design was tied into the custom mobile app, designed by Iron Creative.
Check-In Kiosk
UI design for a class check-in kiosk. Back-end development by 10up.
ClubSport Swim & ClubSport Camps
After licensing various swim schools to run the swim programs at our clubs, we eventually decided to develop and brand our own. Once ClubSport Swim was branded, we branded our ClubSport Camps program to give it a cohesive look.
Rev32 Paid Social Campaign
Created a lead magnet, promoted through a paid social campaign, to increase our email list. This campaign resulted in an 11% increase in email subscribers.
Formula3 Paid Digital & Social Campaigns
Examples of paid digital and social campaigns primarily looking to capture new leads.
New Member & Canceled Member Drip Campaigns
Conceptualized and launched two email drip campaigns. The New Member drip campaign was created to improve the new member experience by guiding them through all aspects of their new membership and introduce them to the many programs offered throughout the club. The Canceled Member drip campaign was a series of emails used to re-engage the former member with a goal of getting them to rejoin the club.
Email Campaigns
A sampling of Reactivation, Rejoin, and Prospect email campaigns.
The EDGE Promotional Video
Video introducing the new 8,000 sq. ft. performance training space at ClubSport San Jose.
The EDGE Snapchat Filters
Two custom snapchat filters were used to promote the grand opening event for The EDGE.
Sales Collateral
Sales collateral package for prospective new members.
REV32 Promo Video
Promo video for an 8-week weight loss program.
The Detox Box
Package design and informational brochure.
OptimizeCS
Brand development for a multi-faceted wellness program.
Marketing Collateral for The Quad
Examples include direct mail, magazine advertisements, information cards for the various disciplines, marketing templates for in-club promotion of programs and events, and group fitness schedule design.
ClubSport Apparel
The idea behind this was to produce a line of apparel that would appeal to a younger demographic and modernize the ClubSport brand.